Chinese Students’ Attitude Concerning the Giant Banda: A Study

Chinese Students’ Attitude Concerning the Giant Banda: A Study


People have already been attracted by way of specific type (Goedeke, 2004). Regarding these specific kinds, Kellert (1996) analyzes the fact that humans are usually attracted to the particular species which has a large system and is in the position to walk, run, or take flight. The giant farmer Ailuropoda melanoleuca is one of the most popular among those appealing species (Lorimer 2007). The enormous panda is known as a member of the main Ursidae family and occurs in exclusively three lieu in China and taiwan (Reid and even Gong 1999). The varieties is categorised as Endangered species on the IUCN Red List with the believed population involving no more than 1600 individuals (IUCN 2009).

Around China, which is home to giant content quality google, people point out their motivation to pay (WTP) for the gigantic panda resource efficiency, which is enough to conclude that this charismatic variety is able to get their environment (Kontoleon along with Swanson 2003). In contrast to this economic viewpoint, Yang (2005) refers to the simple fact that little is famous about Chinese people’s reality of the gigantic panda, even though several decrease been produced on the normal attitudes towards wildlife. For that reason she scientific studies the attitude of the general public in China and taiwan towards the icon panda. She analyzes the relationship between the position of China’s people towards giant farmer and the look of the types of fish in the news flash, and ends that the overall attitude inside China is perhaps associated with the a depiction and indigenous value in lieu of ecological-scientific benefit. This goes along with overall Chinese attitudes towards wild animals and the look of the icon panda made by the news flash (Yang 2005). However , due to the fact that this conclusion is normally drawn depending on the literature critique, it may not mirror people’s specific attitudes. Thus, this attitude still is required to be studied.

That research is going to explore China’s students’ frame of mind towards the large panda by just semi- set up. This document consists of a couple of sections. Initial, the research methods are exposed including battler, the development of occupation interview, questions, processes, and an analysis. Inside second area, the results from an analysis within the students’ mind-set are explained. The final element of this report discusses the particular insights connected with main choosing and several disadvantages of this meet with survey for additional research.



Twenty Chinese pupils at the College of Kent were interviewed for this review. The job interview sample had been composed of a pair of male and eight lady students, in addition to two undergraduate and 8-10 postgraduate pupils. The students’ majors had been classified as follows: Conservation along with Tourism, Worldwide Commercial Regulation, Human Resource Direction, Accounting as well as Financial Management, European Lifestyle and Terms, International Organization Management, and English Document.

The respondents were new through personal contact with a single Taiwanese plus three Chinese students. The interviewer educated about the reason, topic, shape, and length of the interview before hand to confirm fellow member (Sarantakos 2005). After a student agrees those conditions, time and place to the interview had been arranged.

The roll-out of idea with regard to interview things and techniques

In order to standardize interview courses, a preliminary survey seemed to be conducted in initial period (Newing with press). This unique pilot online survey on December 1st in the skype says the interview was hard answer as well as analyze owing to specific problems, thus, any half of questions were converted to improve the meet with. The actual meeting survey, roughly 25 a few minutes for each employment interview, was performed from Nov. 3rd towards 20th.

The earliest interview appeared to be conducted which has a student who has knowledge about the large pandas to find out modified problems and to create the background involving questions; for this reason, an unstructured interview was carried out at the present time. In the secondly interview, the exact interviewee who was simply not familiar with the niche was chosen to confirm no matter whether all questions on the interview weren’t difficult to response for all interviewees. Since the learner seemed awkward to talk about an unfamiliar topic, the location was rearranged. In addition , in order to reduce miserable constraints around the student, typically the interview were recorded. Therefore , further job interviews were noted by note-taking to carryout in the same way that second occupation interview. Based on most of these first 2 interviews, typically the further concerns and types of procedures of the meeting were standard.


The interview includes six things (see Appendix). The first question aimed to be a easy question to express (Robson 2002; Newing around press). Another question was initially related to the first question, so that it was able to lead the very interviewees so that you can main area of the job. This query was one among main queries of this employment interview as well as the last, fourth, and fifth dilemma. These thoughts were fixed at understand Chinese students’ thinking towards the icon panda. One more question was not directly related to the subject and this was information on a simple subject as a “cool-off” question. Still it was located at the development point of this job that this sixth question invited the deeper discussion in regards to the relationship relating to the giant basca and China’s people. Therefore , the problem was retained in any interview.


This job survey followed the procedure identified by Robson (2002: 277); “Introduction, warm-up, main body of interview, cool-off, and closure”. In the launch stage, interviewers and the pupils were released each other, and even talked about his or her courses during University regarding Kent when “warm-up”. Within the interview, it happens to be weighted towards elicit details to maximize the main benefit of a semi-structured interview. For that reason the depth of respond to was varied between the problems and the answerers. It is also crucial for you to note that the interview has been often halted to simplify what the interviewee meant or even answered. Now and again, it was affirmed at cool-off stage or after the appointment by updating e-mail.


During the information collection, the main interviewer attempted to record pensee, memos, html coding (Newing around press). In an initial level of an research, the code procedure has been conducted put into practice the education described by simply Newing (in press: 218). As top codes, quite a few values with Kellert’s 9 values (1996) (see Kitchen table 1) were being employed because predefined requirements. For sub-codes, the thorough information relating to the specified top rules was known to be. At up coming stage, the surgery suggested just by Sarantakos (2005) was delivered to develop by open-coding towards the concept. Nevertheless , the code procedure for this kind of interview criteria was not enough for central, selective code since leading codes implemented at open-coding stage in addition to core category were very similar with each other.


All Chinese students highlighted their good quality attitudes concerning the giant content quality google. It is likely that the particular species possesses a special that means for Chinese students, including a good illustration of this certainly is the answer any time the giant basca becomes wiped out, it is going to often be “chaos, I’m talking about panic feeling”. As in Yang’s study (2005), the symbolic value appeared to play the important role in determining often the attitudes to giant pandas. However , different from Yang’s examine (2005), another five prices, utilitarian, ecologistic-scientific, humanistic, moralistic, and negativistic values, can also be the important factors on individual attitudes. Different to above ideals, three about nine valuations, naturalistic, plastic, and home-based value, were definitely difficult to find during the meet with. The reasons with this are (1) in order to obtain information pertaining to understanding of China’s students’ naturalistic and artistic value, the follow up problems about students’ experiences and view of nature should have been requested during the employment interview. However , these questions would certainly carry united states far away on the purpose of that paper, (2) the region value of the enormous panda was basically hardly talked over throughout the review, although Dalam (2005) suggests that this benefits is also you dominant benefit in Chinese people thought patterns towards the gigantic panda. By these two good reasons, the in depth findings pertaining to only effective, ecologistic-scientific, a symbol, humanistic, moralistic, and negativistic values will likely be described within following subsection.

Utilitarian value

Students portrayed two types associated with answers related to this price; for ecotourism and for diplomatic relations. With regards to ecotourism, certain students stated that they choose to have giant pandas on their towns to draw tourists. This idea can be seen in the response “the massive panda use the money to the town”. Also, a student highlighted the variety as “money” when questioned to choose you word to the giant basca. It was also mentioned that tourism for that giant banda is a profit for the progress local etat by beginning the road to the facilities, building transportation program, and giving you employment opportunities. The other type of remedy was with the giant pandilla for diplomatic relations. A few words like the “tool to get diplomatic/international exchange”, “gift with regard to foreign countries”, and “the advertisement to get China” happen to be used as soon as interviewees explained the relationship concerning Chinese people and the gigantic panda.